By PERCY A OSTONAL
RIDING high on our own
initiative, we, at Mambulaoans Worlwide Buzz Online News, had carried out a funds mobilization drive partnership for
Mambulao-LGU’s Sulong Pangkabuhayan sa Kariton livelihood program for three weeks
last month to raise money for soft-loan lending scheme targeting our
less-fortunate kababayan.
Qualified loan recipients received
a minimum of P2,000 seed money to start with a small livelihood project
designed to generate for them a daily income.
To induce the borrowers to
repay their loans much earlier or before the loan maturity, an incentive of at
least P500 has been suggested.
This money, as I have
proposed earlier, could be drawn from the accumulated local and overseas donations
that MWBuzz has generated.
The idea is to recover the
money fast and roll it over to new
entrepreneurs. This way, a new set of business opportunity is being created,
thus sustaining its viability.
Our unsolicited advice to
Project Directors of this livelihood program stays focused.
Although the mission message
is clear and, passionate at that towards generating jobs for the poor members
of our community, let's remind ourselves that any business propositions of sort
must always aim for profitability.
This is first rule.
It is not enough to let loose
any loan recipient do his/her business operations after orientation and
training without someone from the office of Project Directors guiding, analyzing and monitoring his/her
activities for proper and consistent business execution.
Actual sales coaching in the
field is a MUST because it is entirely an experience very different from
classroom lectures; too often, business plans would end up being just a mere “things
to do” list written down on a scrap of paper, after which it is crumpled into a
tight ball and thrown away.
“Sulong Pangkabuhayan sa Kariton” project loan
program is just a marketing tool; it doesn't guarantee overnight success unless
investing on people means "all business" every single time.
PERCY A
OSTONAL
MWBuzz
Director,
Advertising & Marketing
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