Tuesday, 12 March 2013

Philippines wades into Germany's fresh fruit market

 CamNorte's sweetist pineapple - Queen Pineapple (Formosa)

THE Philippines ventures into Germany’s fresh fruit market with the showing of four Philippine companies at the Fruit Logistica Trade Fair there last February, the Department of Foreign Affairs said Wednesday night.
Citing a report from the Philippine Embassy in Berlin, the DFA said the four globally-established firms took part in Fruit Logistica at the MESSE-Berlin from Feb 6-8.
Representing the Philippines in the three-day fair were: AgriNurture Inc; Flora Integrated Farms Inc;  Raspina Tropical Fruits Inc; and Refmad-V Enterprises
MESSE Berlin representative to the Philippines Karen Adecer said the Fruit Logistica organizers “were especially excited that the Philippines had joined the trade fair for the first time.”
 “Joining trade fairs is a commitment and I hope to see more Philippine exhibitors in the coming years,” said Petra Keitz, project coordinator of Fruit Logistica.
The DFA said the fair attracted more than 58,000 trade visitors from 130 countries and 2,500 exhibitors.
Dubbed Food Philippines: A Feast of Flavors, the Philippine exhibition was made possible by the Philippine Department of Agriculture.
Among the Philippine products featured were carabao-variety mangoes, red lady and solo papayas, Cavendish bananas, organic coconut water, queen pineapple and red-fleshed dragon fruit.
"Many of these products were seen by European visitors only for the first time at the trade fair, and not surprisingly, received much curiosity and attention.
"All of the Filipino exhibitors expressed confidence that many of their high-quality agricultural products will be making their debut in the European market very soon," the DFA said.
Raspina Tropical Fruits vice president for marketing Jocelyn Mallari said joining the fair gives them the chance to bring to Europe the fresh tropical fruits grown in Mindanao.
The company's products include bananas, papayas and pineapples.
Flora Integrated Farms president Flora Abadesco voiced confidence their organic products, including the Queen Pineapple (Formosa variety) grown in CamNorte, would attract consumers in Italy, Russia and France soon.
AgriNurture Inc. vice president Inti Jaramillo said the fair allows his firm to further explore other horizons abroad, and introduce organic coconut water in major eco-shops in the Netherlands.   
Refmad-V representative Mildred Dacuycuy said many distributors were impressed by the distinct appearance and taste of the Saniata dragon fruit.  — GMA News

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