The "kariton" for income-generating projects. - Photo courtesy of Mambulao-LGU
By PERCY A OSTONAL
RIDING high on our own initiative, we, at Mambulaoans Worlwide Buzz Online News, had carried out a funds mobilization drive partnership for Mambulao-LGU’s Sulong Pangkabuhayan sa Kariton livelihood program for three weeks last month to raise money for soft-loan lending scheme targeting our less-fortunate kababayan.
Qualified loan recipients received a minimum of P2,000 seed money to start with a small livelihood project designed to generate for them a daily income.
To induce the borrowers to repay their loans much earlier or before the loan maturity, an incentive of at least P500 has been suggested.
This money, as I have proposed earlier, could be drawn from the accumulated local and overseas donations that MWBuzz has generated.
The idea is to recover the money fast and roll it over to new entrepreneurs. This way, a new set of business opportunity is being created, thus sustaining its viability.
Our unsolicited advice to Project Directors of this livelihood program stays focused.
Although the mission message is clear and, passionate at that towards generating jobs for the poor members of our community, let's remind ourselves that any business propositions of sort must always aim for profitability.
This is first rule.
It is not enough to let loose any loan recipient do his/her business operations after orientation and training without someone from the office of Project Directors guiding, analyzing and monitoring his/her activities for proper and consistent business execution.
Actual sales coaching in the field is a MUST because it is entirely an experience very different from classroom lectures; too often, business plans would end up being just a mere “things to do” list written down on a scrap of paper, after which it is crumpled into a tight ball and thrown away.
“Sulong Pangkabuhayan sa Kariton” project loan program is just a marketing tool; it doesn't guarantee overnight success unless investing on people means "all business" every single time.
PERCY A OSTONAL
Director, Advertising & Marketing