By PERCY A OSTONAL
DEVISING a strategic marketing plan or "feasibility study" remains the first step in having business organization of any sort and normally, this requires significant time and energy in evaluating all important aspects that will partly determine the success or failure of such tasks.
As in the case of Mambulaoans Worldwide Buzz News, or simply MWBuzz.
In November of 2011 Alfredo P Hernandez, editor-in-chief and I co-founded the FIRST ONLINE NEWS for our town and people with one single thought of "giving back" to the community we both dearly love.
We were not guided by any business plan whatsoever except we forged together the idea of re-connecting ourselves to one another as one people thru our pang-malawakang ugnayang elektroniko of our town of Mambulao, or now Jose Panganiban, regardless of our whereabouts on this part of the world.
We're glad we did.
From zero readership in spring of 2011, we have grown, coming close to 6,000 page views every month. We expect to rise in number as communication technologies and its fast-pace acceptance in every homes and families soar.
As I recall, on November 6, 2011 I sent this mass email as written:
“Dear Pre Fred and fellow Mambulaoans,
“The truth and reality of such "never been done" JP or Mambulao newsletter either on e-edition or print in the past makes Mambulaoans Worldwide Buzz the vehicle and roving news and information to everyMambulaoan wherever they are with these current communication technologies on hand.
“I personally salute you for this endearing commitment and pioneering spirit and just like everyone, my thoughts and best wishes for growth and prosperity of this wonderful community project.
“Ang inyong kaukulang pansin at pakikiisa sa mga layuning pahatid-balita ng ating bayan at mga mamamayan ay totoong kasigla-sigla". (Your involvement and unified participation towards community news of our town and people were simply nice).
May The Almighty bless us with this endeavor.”
Note: To all our readers, we welcome your comments and suggestions and please join us wishing Mambulaoans Worldwide Buzz soon a "Happy birthday".